Workflow Strategist

A recent McKinsey survey revealed that only 10%–14% of companies consistently deploy generative AI in their marketing and sales initiatives. This statistic raises an important question: why is adoption so limited in a function that stands to gain significantly from generative AI? The potential for innovation and increased efficiency is high, yet many marketers seem […]

A marketer’s job is never done. Within the rapidly evolving landscape of marketing, leaders have increasingly recognized the necessity for tech-driven support to meet consumer demands and manage team capacity. According to a survey conducted by Forrester, nearly nine out of ten marketers believe their organizations must increase the use of AI to maintain competitiveness,

Small to medium-sized businesses (SMBs) increasingly turn to automation tools to enhance efficiency and streamline operations. Two of the most popular AI tools for SMBs are Zapier and Integromat (now Make). Both platforms enable businesses to automate workflows, but they offer different features, pricing structures, and support levels. Understanding the nuances of each can assist

Hostinger has recently made waves in the email marketing sphere with its new offering, Hostinger Reach. Unlike traditional email marketing platforms like Mailchimp and Omnisend, Hostinger Reach is designed for users without technical skills. This tool simplifies the email creation process, allowing businesses to generate professional emails within minutes by simply inputting a prompt. The

Small and medium-sized businesses (SMBs) increasingly rely on advanced technology tools to streamline operations and enhance productivity. Among the numerous options available, two notable contenders are Microsoft 365 and Office LTSC 2024. Each has distinct features and benefits that cater to different organizational needs. Key factors that SMBs should consider include features, reliability, pricing, integrations,

In today’s fast-paced business landscape, small to medium-sized businesses (SMBs) increasingly turn to AI-driven automation tools to enhance productivity, streamline operations, and make data-driven decisions. Two prominent players in the automation space are Zapier and Microsoft Power Automate. Both tools offer significant capabilities, yet they cater to different business needs and levels of technical expertise.

As artificial intelligence continues to evolve, small and medium-sized businesses (SMBs) find themselves at a crossroads when choosing the right AI tools for automation and efficiency improvements. Two prominent options in the market are ChatGPT, developed by OpenAI, and IBM Watson, a well-established AI platform. While both tools offer powerful capabilities, they cater to different

In the competitive landscape of note-taking applications, GoodNotes and Notability stand out as two leading choices for users, particularly among Apple device owners. This rivalry often resembles the classic preference divide for operating systems, where users are typically either staunch supporters of one or the other. Both apps have garnered significant praise, earning accolades such

When it comes to video generation for small-to-medium businesses (SMBs), two standout tools are Colossyan and Runway. Both platforms leverage artificial intelligence to help users create professional-quality videos, but they cater to different needs and skill sets. Colossyan is tailored primarily for professionals seeking to create talking head videos. It features a library of 30

Generative AI has emerged as a transformative force for small and medium-sized businesses (SMBs), enabling enhanced efficiency and improved customer engagement. With a notable increase in adoption rates among small businesses, even those with just a handful of employees, it is becoming vital for owners to select the right tools to optimize their operations. Two